Job Title: Interim Senior Communications Manager

Rate: £600 p/d inside IR35

Location: Central London

Client: FTSE 100 Bank

The Opportunity

The client looking for a Senior Communications Manager to drive and deliver mass personalised customer communications to help grow an exciting proposition and drive internal communications to raise awareness of new features. We need someone with a passion for driving brilliant communications and CRM, someone who is not afraid to challenge convention and wants to be a revolutionary within our business.

You'll be working within our Go to Market (GTM) team supporting our growing customer base to ensure communications are sent to customers in order to deliver a best in class experience to progress them through the customer journey. Working on a ground breaking mobile-first proposition you'll be comfortable working with Email, SMS and push notifications, identifying the best messages and mediums to deliver based on customer actions.

You'll be leading one-to-one communications activity, developing our communications strategy and ensuring campaigns are executing correctly, and optimised based on insights.

The role reports to the Proposition Lead for the programme within the GTM team

In this role, you will be:

• Leveraging processes and tools, govern and manage the customer data, including integrity, enrichment, build out, and targeting/segmentation approach
• Partnering with Stakeholders to define, create, build and manage all customer communications (email nurtures, events, webinars, customer communication, internal communications, etc.)
• Developing dashboards/reports that communicate marketing performance
• Advising on data driven marketing best practice in market and produces repeatable toolkits
• Responsible for reporting and insights across marketing activity

• Ensuring all communications adhere to the latest regulation and own the approvals of communication with relevant stakeholders e.g. legal, risk, communications team
• To create and document the customer lifecycle communications and contact strategy

To be successful in this role you should meet the following requirements:

• Experience in a digital marketing role with experience of working within Financial Services, Fintech or similar regulated environment (utilities/telco)
• Experience working in internal communications or marketing is essential
• It is essential to have knowledge of a Campaign Management or Marketing Automation platforms such as Airship, Braze or Adobe Campaign, Salesforce Marketing Cloud or Eloqua
• Excellent attention to detail
• Strong stakeholder management skills and communicator to build strong working relationships
• Clear track record of leveraging customer insight and data to understand, interpret and meet customer needs